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Sep 24, 2020

Chris J. Reed, also known as “the only CEO with a mohawk”, was the latest guest on the EMEA Recruitment podcast. We spoke to him about his content marketing work with leaders on LinkedIn.

From his home in sunny Singapore, Chris told our Founder, Paul Toms, and Senior Consultant, Jenny Callum, about making the move from Newcastle – via London – to Asia. It was the fact that he didn’t know anybody in Singapore that led Chris to start using LinkedIn. In fact, he got his first three jobs there through the platform.

Chris founded Black Marketing to help other people become rock stars on LinkedIn, as he found that no one was doing it – or, they didn’t have the time. 

His signature mohawk hairstyle has become an ice-breaker for Chris in a conservative country – even Jenny found him by searching “mohawk” on LinkedIn! 

Chris was recently praised for bringing a different type of diversity to business, which he puts down to his confidence and authenticity. It’s a top tip that he gives to other people; believe in what you’re doing and people don’t care what you look like. 

Chris has inevitably had some difficult moments to overcome – listen to the full episode for his story about finding himself on the front cover of a Singaporean tabloid! – but his positivity has enabled him to create a business that continues to grow six years later. 

We asked him for his top tip for mastering LinkedIn, so, if you haven’t read his book, you can learn from Chris’ experience on the EMEA Recruitment podcast.

Chris also revealed his musical guilty pleasure – it’s one for the 80s kids out there! 

You can use the timestamps below to find the section you’re looking for:

  • 02:05 - How Chris got started/moves to London & Singapore 
  • 05:00 - The Only CEO with a Mohawk
  • 07:10 - Diversity/being yourself on LinkedIn
  • 08:30 - The importance of LinkedIn
  • 10:00 - Taking advantage of uniqueness/authenticity 
  • 12:20 - Importance of confidence/personal happiness
  • 16:10 - Falling foul of a Singaporean tabloid/name recognition
  • 21:30 - Accolade most proud of 
  • 23:25 - Main area of focus in Switzerland
  • 24:45 - Switzerland & Singapore commonalities
  • 27:00 - Writing books & LinkedIn content marketing 
  • 29:20 - Key tips on LinkedIn Mastery for Entrepreneurs 
  • 31:50 - LinkedIn rewarding authenticity 
  • 32:45 - Quality over quantity when using LinkedIn
  • 35:40 - Chris’ two desert island items and his love of music
  • 37:50 - Chris’ ideal podcast guest 
  • 40:20 - Connect on LinkedIn


You can connect with Chris on LinkedIn here:


We hope that you enjoyed this content marketing episode of the EMEA Recruitment podcast.

The podcast is brought to you in partnership with Operation Smile, and is hosted by Paul Toms and Jenny Callum

To find out more about EMEA Recruitment, visit:

You can follow us on LinkedIn here:

Connect with Paul here: 

Or Jenny:


If there are any topics you’d like covered in the EMEA Recruitment podcast, please contact us on LinkedIn and we will look to help. 

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